Remove cross-sell
Remove Marketo Remove MQL Remove Product Remove Purchase
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4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Adobe Experience Cloud Blog

The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. What is an offline conversion event? Event attendance.

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The Various Lifecycle Species: Which One Are You?

Adobe Experience Cloud Blog

Do more upselling and cross-selling. In this image, net new people come into the funnel on the left and progress through stages such as Marketing Qualified (MQL) and Sales Accepted. This example assumes there is marketing and sales, but this aspect will vary by client or product.) Author: Rajiv Kapoor Quiz time!—Put

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What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

A lead refers to any individual or company that could be interested in your product. This interest is expressed via the sharing of contact details, clicking on a “register now” link, visiting your website, viewing a product video, or any other form of engagement. You are overlooking opportunities frequently. Distributed.

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Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

6sense struck me instantly because of how clearly differentiated the product is. If the product itself weren’t already enough to convince me, the team put me over the edge. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey.