Remove cross-sell
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Using Customer Lifecycle Management to Build Engagement in Marketo

SmartBug Media

The Marketo customer lifecycle is defined by six core stages, represented in a Venn diagram that concentrates at a common point at the base, allowing for complete customer flexibility and movement within the customer lifecycle. Growth : When you identify cross-sell or upsell opportunities for the customer to continue to provide value.

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Upping Your Game with Marketo Workspaces

SmartBug Media

Without the right tools, it’s easy to cross wires, overload the wrong people with info, or miss your target altogether. If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Marketo Workspaces are a Marketo feature that helps you separate and organize marketing assets. Smart lists.

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. The hidden gem in the Dynamic Chat additions is the ability for Adobe Marketo Engage users to take advantage of generative AI to suggest content and responses once the chat is being handled by an internal human. conversations to date.

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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1.

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AI-powered martech releases and news: March 28

Martech

74% say that AI has positively impacted their ability to upsell or cross-sell. Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing.

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First Look at New Marketo Release

Customer Experience Matrix

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. It’s not an acquisition simply to sell more apparel ,” Lululemon CEO Calvin McDonald told CNBC.