Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” In social selling, sales professionals are playing the long game instead of eyeing immediate returns.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

OutboundView

SEPTEMBER 15, 2020

According to Gartner , only 28% of sales leaders say their account managers regularly meet cross-sell and account growth goals. It’s easier to sell to someone who knows you versus someone who doesn’t. Cross-sells and upsells will be easier to make, and competitors won’t find it as easy to steal away your accounts.

Linkedin 36

Linkedin Cross-Selling Enterprise Management Work Management 36

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. By having marketing teams and sales reps working together to raise awareness online, your brand will stand out to prospective customers and attract leads to your marketing ecosystem.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. A delivery confirmation email is quite helpful to the receiver, especially if they are at work all day and are wondering if their purchase has arrived.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. A delivery confirmation email is quite helpful to the receiver, especially if they are at work all day and are wondering if their purchase has arrived.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

AUGUST 2, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. For example, this LinkedIn email displays the number of individuals who have visited your profile, with the CTA button ‘See who's looking.' Source: Pinterest 8.The

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

InsightSquared

NOVEMBER 14, 2017

Earlier this year we teamed up with LinkedIn to highlight the basic characteristics of professionals in three critical operations roles — sales, marketing and business operations. Also, a microscopic percentage of ops pros have earned a professional certification, or, if they did, display the credential on their LinkedIn profiles.

Work Management 149

Work Management Cross-Selling Marketing Management Linkedin 149

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Zoominfo

AUGUST 1, 2023

As ZoomInfo Senior Vice President Ben Salzman said in a recent LinkedIn Live demo , using generative AI without quality data will prove to be “an accelerant to badness.” “Companies are going to go headlong into this with their existing data infrastructure,” Salzman says. “But

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. CMO at Uberflip | LinkedIn. And teams like those at Navis, a hospitality SaaS, had to reinvent themselves by selling into previously unchartered industries like travel. Chief Marketing Officer at Sendoso | LinkedIn. Maneeza Aminy. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Zoominfo

MAY 21, 2020

If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Take the example of selling into IT Staffing and Recruiting companies. In that case, walk away.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. Simplify contact research with ZoomInfo ReachOut Chrome extension.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Oktopost

MARCH 4, 2024

You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Salesforce Marketing Cloud

DECEMBER 14, 2023

This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app, and connected devices.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Rev

JANUARY 11, 2023

Resource to help you learn more about this tactic: The 7 best incentives for B2B referral programs #5 Generate leads on LinkedIn If you’re not already using LinkedIn to generate leads, you’re missing out! LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

See how it works What is upselling? Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Cross-selling looks different.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Strategic-IC

FEBRUARY 20, 2024

Even more fascinating than the company’s focus – image retouching for fashion websites – is how it works at relationship-building with its online retail clients. That’s the starting point for working at building those client relationships that matter. We worked with April Dunford – obviously, awesome! –

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Mereo

DECEMBER 13, 2023

“Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best that you are capable of becoming.” — Coach John Wooden, UCLA Basketball These famous words work for sports, but how can they apply to revenue targets with Wall Street or your board of directors?

Cross-Selling 74

Cross-Selling Ideal Customer Profiles Trust Marketing Banners 74

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. But, traditionally, these two teams have worked separately, causing marketing and sales to be siloed. LinkedIn Sales Navigator. What is Sales Enablement?

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

JANUARY 5, 2021

Instead of working on activities that help close business, they spend time cross-referencing information. Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. But they often return empty-handed.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

OCTOBER 20, 2021

Add to that the changing work culture in response to the COVID-19 pandemic and finding the right execs becomes an even harder task. What kind of team does the role work with? Do they work cross-functionally or within a specific function? “I Let’s take a closer look at ways to improve the search for executives.

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Hubspot

APRIL 1, 2024

It won’t matter who they work for or what industry they’re in. Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. Boosting Active Prospecting, Outbound Efforts, and Social Selling Inbound leads are not the only way to generate new business. That’s all changed now.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. By having marketing teams and sales reps working together to raise awareness online, your brand will stand out to prospective customers and attract leads to your marketing ecosystem.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. For example, LinkedIn is a platform for professionals, employees, and companies. You need a cross-channel approach to get maximum exposure. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. A new secret weapon for lead qualification, too.

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. But, traditionally, these two teams have worked separately, causing marketing and sales to be siloed. LinkedIn Sales Navigator. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Goodish Agency

AUGUST 5, 2021

As soon as a growth hacking strategy works, it’s quickly learned by others in the business, making it mainstream and therefore, less efficient. . Instead of the company focusing on selling their product while monitoring their audience, in growth marketing, the emphasis is on delivering valuable customer experiences. A/B testing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

SalesIntel

FEBRUARY 19, 2024

Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. For instance, If you sell software, you might even test its ratings on platforms like G2 Crowd. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 130

Top of Funnel Planning Product Ad Frequency 130

Hubspot

AUGUST 22, 2022

Selling by offering a solution rather than pitching a product/service is key to sales pros. Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies. How Salespeople Build Rapport When Selling.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. It works way better. Check them out.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115