TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Let’s dive in! What is Synchronized Channel Marketing? Source: Ascend2.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. Let’s dive in! What is Synchronized Channel Marketing? Source: Ascend2.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Part of a good lead management process is knowing exactly who are involved in the sale. For best results, the website and nurturing campaigns need to be highly relevant for them.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Hubspot

MAY 28, 2012

So once you start attracting thousands of prospects and leads, you can focus on creating lead nurturing campaigns to cultivate the quality of these new connections. Tip #2: Nurture Leads That Aren't Sales-Ready. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

PureB2B

MARCH 22, 2017

For your own marketing, you could use trigger emails for various purposes : as a welcome greeting, for up-selling or cross-selling pitches, or to send updates about your subscriber’s account. As you nurture your leads, keep in mind that one of your goals is to help them improve their everyday lives.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ANNUITAS

NOVEMBER 3, 2016

The focus is an ongoing, strategic dialogue with targeted personas, which not only serves to pull customers through engage, nurture and covert phases, but can also work to continue the dialogue through cross-sell and upsell opportunities.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

The focus is an ongoing, strategic dialogue with targeted personas, which not only serves to pull customers through engage, nurture and covert phases, but can also work to continue the dialogue through cross-sell and upsell opportunities.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

The focus is an ongoing, strategic dialogue with targeted personas, which not only serves to pull customers through engage, nurture and covert phases, but can also work to continue the dialogue through cross-sell and upsell opportunities.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

Conversica

MARCH 12, 2019

Last year, we released the AI Customer Success Assistant, which focuses on cross-selling and up-selling to increase retention and customer satisfaction. At Conversica, our flagship AI Sales Assistant helps companies create new revenue streams from their customers and generate more revenue.

Work Management 76

Work Management Conversion Top of Funnel Cross-Selling 76

ViewPoint

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. ” The Role of Social Media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

LeadSquared

DECEMBER 31, 2018

There are certain features that a sales lead tracker should possess to ensure that you can guide them through your sales pipeline. These features not only help your sales team in selling to the lead , but it also helps your management in making good business decisions.

Lead Scoring 40

Lead Scoring Lead Ranking Work Management Marketing Management 40

Optinmonster

DECEMBER 14, 2021

Increase conversions and sales : Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV). There are also tools within Pardot to help you with landing page design, embedding forms, and email management. That allows you to manage lead data across multiple platforms.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

With a deeper relationship, you’ll also be able to up-sell and cross-sell to your customers, boosting revenue. You are able to align marketing with sales to track leads properly. Lead Management : Make sure that sales follows up with the right leads at the right time.

Marketing Automation Services 48

Marketing Automation Services Resource Management Marketing Automation Work Management 48

markempa

MAY 28, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Adobe Experience Cloud Blog

AUGUST 6, 2009

  It's the function of setting appointments for sales execs so that they can focus on selling versus cold calling and prospecting.  When it comes to leads, quality or quantity? .    If you are more of a high ticket, longer sales cycle type of sell, then quality pays off. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This must be cross functional.

Lead Generation 120

Lead Generation ROI Process Generation 120

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. Upsell: Selling more of the same product to an existing customer.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

accelerate agency

NOVEMBER 8, 2021

Lead management Managing your leads is another essential feature of any automated marketing process. With the right tools, you can automate the handling, nurturing, and monitoring of all your lead information, before assigning those in the latter stages to your sales staff.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Lead management Managing your leads is another essential feature of any automated marketing process. With the right tools, you can automate the handling, nurturing, and monitoring of all your lead information, before assigning those in the latter stages to your sales staff.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Boosted and streamlined lead generation. Lead management. Social media management. Lead management. . Managing your leads is another essential feature of any automated marketing process. Process Bliss is a good option for managing multiple tasks simultaneously and executing workflows.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Unbound B2B

JANUARY 11, 2023

Set up lead targeting and follow-up strategy Lead scoring is yet another way for your sales team to save time. For example, you can use lead scoring to determine when a lead is ready for your sales team to follow up – or if lead nurturing is a better option. Solutions for social media growth.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. Upsell: Selling more of the same product to an existing customer.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. Upsell: Selling more of the same product to an existing customer.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Customer Relationship Management (CRM): A database that businesses use to maintain relationships with customers and prospects. Upsell: Selling more of the same product to an existing customer.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Lead Liaison

MAY 9, 2017

But Lead Liaison is different. Lead Liaison is known for unlocking the vault on marketing automation and lead management solutions. If, at any point in time, the lead become a client, Lead Liaison’s tool automatically moves them out of the respective nurturing tracks and adds them into nurturing tailored to clients.

Lead Liaison 48

Lead Liaison Sales Qualified Leads Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 9, 2011

by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. One of the best pieces of organizational wisdom I’ve ever received is to pay the most attention to “batons” that cross functions. The human touch enhances lead nurturing. Put simply, SDRs pass the baton from marketing to sales.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. This includes cross-channel, multi-touch and multi-wave campaigns. Adobe Marketo.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118