Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To The VP of Global IT was shown as Brian S.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Content Standard

MAY 8, 2018

“A lot of the clients that we work with will tell you they are driven by ROI, they will not cross the road if ROI isn’t on the other side, and we’re very concerned about the impact this is having, the negative behaviors it drives and feeding this frenzy of short-termism,” Field told Ad News.

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73