The CMO Six-Pack: How to Pump Up Your Pipeline
Adobe Experience Cloud Blog
JANUARY 28, 2014
Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.
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