Marketing Insider Group

MAY 11, 2021

An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. You may need to pull from historical data, demographic information, and firmographic characteristics. This is useful for upselling and cross-selling to current customers. descriptive analytics).

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Act-On

APRIL 10, 2024

Score those strong purchase indicators highly and send these white-hot leads to sales. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions. Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

SendX

NOVEMBER 10, 2021

They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. Email Confirming the Purchase Cancellation. Inform the recipient of what they need to do if they did not request a password reset. Then you're already familiar with transactional emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. Email Confirming the Purchase Cancellation. Inform the recipient of what they need to do if they did not request a password reset. Then you're already familiar with transactional emails.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Convince & Convert

APRIL 12, 2024

According to SociallyBuzz, 78% of consumers are more likely and willing to make a purchase from a brand after a positive engagement with the brand on social media. Build a process to market your wins internally on a consistent basis and include cross-functional teams. Inform them on what you’re trying to do (i.e. Context is key.

Social Media 135

Social Media ROI Media Cross-Selling 135

Tomorrow People

MAY 30, 2022

Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Reevaluate your organisation’s upselling and cross-selling strategies. You might be tempted to upsell or cross-sell to all of your existing customers, but this can severely backfire.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SendX

AUGUST 2, 2021

They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. They keep it simple in their account verification email and provide all of the necessary information: When the verification link will expire and what they need to do to finish the procedure.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Optinmonster

APRIL 8, 2024

Videos Videos are an extremely powerful way of convincing shoppers to purchase. This is how they describe one of their products, an American Felling Axe: You could purchase a similar ax for about $50, but Northmen charges $590 for this one. With videos, it’s almost as if you’re shopping in person!

Product 98

Product Lead Ranking Urgency Marketing Cross-Selling 98

Martech

OCTOBER 16, 2023

The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. It should reflect the brand without distracting from the content and deliver key information such as order or shipment conditions so the recipient can see and understand it. For example, under U.S.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

Zoominfo

MAY 20, 2021

At this stage, email is used to welcome new prospects at the beginning of the purchase journey who have filled out a form on your website. These early-stage emails should provide more information about your product or service. These are loyal customers who interact with your brand frequently and make repeat purchases.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase.

Examples 127

Examples Tips Cross-Selling Bundling 127

SmartBug Media

MARCH 4, 2024

Analyze Purchase History Exceptional customer support goes a long way toward improving retention. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Therefore, a CIO’s decision to purchase your product or service is not made lightly. It is often a lengthy process, requiring a lot of information. They want to keep their job. Some Rights Reserved.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Stevens & Tate

JUNE 14, 2022

This type of information can give you much more insight into a lead or customer, which, in turn, gives you the opportunity to target your marketing efforts more effectively. Suggesting Products Based On Purchase History. You can also use their purchase history to identify ways that you can upsell and cross-sell other items.

Cross-Selling 114

Cross-Selling Paid Search Agency Storytelling Purchase 114

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. In reality, this scenario rarely happens.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. From a go-to-market standpoint, it offers users the ability to understand where their solution stands in the current ecosystem and how to adapt them in selling, marketing, or product strategies.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

NuSpark Consulting

MAY 4, 2023

Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

BenchmarkONE

DECEMBER 28, 2022

Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? . What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Lead Forensics

APRIL 16, 2024

This provides a wealth of information you can use to generate high-quality leads. Up Your Upselling and Cross-Selling Game with AI (Increased Revenue per Customer) Upselling and cross-selling can be a lucrative way to increase revenue from existing customers. However, traditional approaches can often feel pushy.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

LeadsRX

MARCH 22, 2021

But it also has been collecting other information that helps unify customer journeys across browsers, applications, devices, and user sessions. Instead, we just need to focus on the goal of attribution, which is to unify paths to purchase in order to produce return on ad spend (ROAS) analysis and campaign performance charts.

Purchase 54

Purchase Multi-Touch Attribution Marketing Attribution Work Management 54

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Meanwhile, purchase cycles are extending. Sales growth is down for B2B products. Ad spending is up. The going is getting tough, so marketers are getting going.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 Certain e-commerce platforms will also enable you to consolidate offline and online purchasing history to target customers with tailored promotional messaging, incentivizing upsell and cross-sell further. #3- billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. But when you talk about the higher-upfront-cost option, she crosses her arms and looks away. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Stevens & Tate

JUNE 17, 2022

You can use this information to segment your users so that you can more effectively target them using a variety of marketing techniques. Looking at their page view history (as well as the pages they’ve spent a lot of time on) will help you gather information on what subjects they’re most interested in. Purchase history.

Segmentation 94

Segmentation Cross-Selling Mobile Advertising Search Engine Marketing 94

Sana Commerce

FEBRUARY 6, 2024

In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention. Targeted email campaigns : Segment email lists based on various criteria, such as industry, company size, past purchase behavior, or engagement level.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Outgrow

FEBRUARY 12, 2023

Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. So, start segmenting your leads and send them offers that correspond to their demography, income group, preferences, past purchases, and on-site behavior. Restrict it to an order purchase of a certain amount.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Martech

JULY 24, 2023

Send the subscriber to an easy-to-use, mobile-friendly registration page where you can collect the information you need to inform your welcome email, automations, triggers and segmentation. One is educational or informative. If you’re selling things without a compelling story, maybe not. What could you use?

Budget Programs 84

Budget Programs Optimization Cross-Selling Opt-out 84

SmartBug Media

FEBRUARY 8, 2023

Use customer data such as purchase history, browsing history, and demographic information to create personalized product recommendations for individual customers. For example, if a customer has purchased outdoor gear in the past, you might recommend other outdoor gear products to them. Personalize email marketing campaigns.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Open the report What is first-party data advertising?

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Martech

FEBRUARY 13, 2024

Making sure the ones you keep can be integrated to give you easy access to important information. This partnership guarantees that martech investments are not just tech purchases but strategic moves that support broader business goals. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Convert

FEBRUARY 10, 2022

When analyzing your product pages, look out for: Fast loading pages An intuitive design that’s suitable for web and mobile use Descriptions that include any unique product attributes Product dimensions Product reviews Product pricing and a buy now button Permalinks that include the product name Secure “[link] URLs Delivery and payment information.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Optinmonster

JUNE 26, 2023

The goal is to capture the interest and contact information of people who are interested in what you’re selling. Lead Magnet Workflow A lead magnet is something valuable you give away for free in exchange for contact information. Their contact information goes into your automation platform.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Martech

MARCH 4, 2024

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Lead Ranking 86

Lead Ranking Allocation Churn Rate Lead Scoring 86