Remove cross-sell
article thumbnail

Seven Ways to Use Your UVP and Brand Messaging

Webbiquity

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. You may also have tertiary audiences like potential investors or partners, though their information needs will likely be met by pages specifically for them. Image credit: Noah Näf on Unsplash.

article thumbnail

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. It is often a lengthy process, requiring a lot of information. For more information, read my previous post about this. ). Ask for a minimum of contact information when CIOs download your materials.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Keep it informative and interesting. Develop a Cross-Promotional Marketing Strategy. However, where do you start?

article thumbnail

Research Strongly Supports Shifting to a “Converged Growth,” B2B Go-to-Market Organizational Model, Led by a Chief Growth Officer

ANNUITAS

Rather, alignment should be about driving collaboration and adaptation to customer information and support needs, pre- and post-sale, and this requires orientation around customer stages, segmented by core personas. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage.

article thumbnail

Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Step 2: Your lead shares their information This is where sales teams can get to work. Well, here’s the real kicker: this invaluable information isn’t being tracked by brands – it’s just sitting in silo.

article thumbnail

LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?

article thumbnail

LinkedIn Lead Gen Forms: How to Make the Best Use of It?

Smarte

If you are a B2B company and you were to focus on only one channel for your company’s lead generation, it has to be LinkedIn. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms?