Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches.

Marketing Management 264

Marketing Management Cross-Selling Lead Ranking Ideal Customer Profiles 264

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect. What is a customer expansion strategy?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. It is often a lengthy process, requiring a lot of information. Get customers and industry experts to recommend your product. For more information, read my previous post about this. ).

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Lead Forensics

APRIL 16, 2024

This provides a wealth of information you can use to generate high-quality leads. Up Your Upselling and Cross-Selling Game with AI (Increased Revenue per Customer) Upselling and cross-selling can be a lucrative way to increase revenue from existing customers. However, traditional approaches can often feel pushy.

Ideal Customer Profiles 52

Ideal Customer Profiles Budget Programs Cross-Selling High Quality Lead 52

Zoominfo

MAY 23, 2023

Understanding Intent Data Intent data captures the digital footprints left behind when prospects research products and services, generating signals that help inform sales, marketing, and business strategy decisions. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Work Management Intent Marketing Management 130

Optinmonster

APRIL 8, 2024

Flop Industries shows off each of its products being used in different ways, in addition to the main product images: 4. This serves a dual purpose: it provides the customer with valuable information, and it re-enforces the idea that their axes are high-end: 8. The more images that you have, the better.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Vision Edge Marketing

SEPTEMBER 13, 2022

Verticals can include industries as broad as medical devices or financial services or can specify a subsegment of a larger group, such as community banks within the larger market of financial services. Niche markets refer to a selection of customers with specific needs that are not necessarily in the same industry.

Verticals 224

Verticals Work Management Marketing Management Marketing & Strategy 224

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. These goals can help insurance marketing departments leverage data analytics to make informed decisions, improve customer targeting and engagement, optimize marketing efforts, and drive business growth.

Acquisitions 96

Acquisitions Marketing Budget Analytics Allocation 96

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. Getting rid of unnecessary tools.

Marketing Automation Services 99

Marketing Automation Services Work Management Lead Scoring Lead Ranking 99

Sana Commerce

FEBRUARY 19, 2023

While that might not seem significant, it means that clients placing the other 25% of orders are limited to old, traditional methods such as phone, fax or email, and accessing information through sales representatives. Nor does it provide supporting product information or any type of online user experience.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another. But it’s worth it.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. This play significantly eases the cross-sell and upsell motion to the ZoomInfo customer base. #5:

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. The intent signal data also provides upsell and cross-sell opportunities.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry and more. Open the report What is first-party data advertising?

Paid Search Agency 106

Paid Search Agency Features Personalization Ads 106

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. But when you talk about the higher-upfront-cost option, she crosses her arms and looks away. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Webbiquity

MAY 11, 2021

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. What industry trends might change your business in the next five years? How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 Despite this exponential growth, the home goods and furniture industry is not without its hurdles. The term furniture e-commerce has become a catch-all term for offerings that fall under the “home goods” industry online. billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Top Rank Marketing

AUGUST 16, 2023

Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.”

B2B Marketing 92

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 92

BenchmarkONE

DECEMBER 28, 2022

Businesses in every industry include upselling in their marketing strategy. What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. You’ve been upsold. .

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Stevens & Tate

JUNE 14, 2022

This type of information can give you much more insight into a lead or customer, which, in turn, gives you the opportunity to target your marketing efforts more effectively. If you release an upgrade or updated version of a product that a customer has purchased in the past, you can inform them about it.

Cross-Selling 117

Cross-Selling Paid Search Agency Storytelling Purchase 117

Hubspot

DECEMBER 13, 2023

Discovery Call The purpose of a discovery call is to gather information about the prospect‘s needs, challenges, and goals. Questions you should ask during this type of sales call: “What specific challenges or pain points are you currently facing in your role/industry?” “How How have you tried to address these challenges in the past?”

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

SalesIntel

FEBRUARY 19, 2024

The answer lies in the below top ten B2B sales strategies that we will explain, from maintaining a human touch, embracing testing, and leveraging data insights to inform decisions. #1: Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. It takes time to identify and reach new leads.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Oktopost

SEPTEMBER 28, 2023

You can take part in attracting leads to your brand through social selling , and the benefits of this strategy are endless. Not only will this raise awareness for your brand, but it will also help you stand out as a thought leader in your industry, build a following of qualified leads, and help you close more deals in the long run.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Choozle

MARCH 5, 2024

Privacy Policies must also inform consumers of not just their rights, but how to exercise them. Additionally, if a website or mobile app collects ‘sensitive personal information’ such as precise geographic location (GPS), ethnicity or citizenship status, consumers must also be allowed to specifically opt-out of those uses.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Rev

JANUARY 11, 2023

At Rev, we refer to this type of information as a company’s exegraphics—data points that give insight into how the company executes its mission. By providing potential customers with value, you’ll position yourself as a thought leader in your industry. How big are the teams that end up using your product?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SmartBug Media

FEBRUARY 14, 2023

In some cases, they don’t yet know what they actually want, but they are looking for inspiration and information. Upsell and Cross-Sell Series An upsell and cross-sell series is a series of emails sent to customers to encourage them to purchase related or complementary products.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Seismic

MAY 18, 2023

If you’re interested in partnering with our strategic consulting team, you can get more information here. These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more. If not , we’re going to get you ready to move forward on the path to maturity.

Cross-Selling 97

Cross-Selling Consulting Work Management Advertising Agencies 97

SmartBug Media

MARCH 13, 2024

Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Sprout Social

JANUARY 3, 2023

Then, use this information to inform business decisions and improve your brand’s online presence. The benefits of cross-team collaboration. On the flip side, your social media data can inform business decisions and improve the customer experience beyond simply boosting brand awareness.

Social Media 120

Social Media Work Management Marketing Management Media 120

SalesIntel

APRIL 15, 2024

At a high level, they are likely to gather information to better understand their problems and learn how to solve them. This could mean companies in specific industries, sizes, and stages of growth, as well as particular buyers within an organization who drive decision-making. Your ICP represents your best-fit customers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sana Commerce

FEBRUARY 6, 2024

Targeted email campaigns : Segment email lists based on various criteria, such as industry, company size, past purchase behavior, or engagement level. With dashboards that reflect centralized data, you can track success and be more informed for improved decision making.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Convert

FEBRUARY 10, 2022

If you have competitors in a similar industry, you can analyze them in your research. And, it’ll give you information about your audience, like their location. And, it’ll give you information about your audience, like their location. If you’re selling software or other virtual services, you can do a pricing page analysis.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Go Beyond SEO

JULY 13, 2022

Although buying trends can be harder to see when your business isn’t centered around a commonly recognized season (such as the holidays), the truth is that every industry has some version of a season. At this point, you may be thinking that you’re in an industry where people will always need what you do with some minor peaks and valleys.

Trends 78

Trends Optimization Planning Paid Search Agency 78