B2B Marketing Zone

How to Include Webinars in Your Content Plan

The Effective Marketer

MAY 21, 2012

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell). What: Case Study. What: Educational (non-product).

Webinar Metrics

Webinar Metrics Planning Trade Show Cross-Selling

Reinventing Marketing at GE

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously. Marketing as a Function. The Implementer. Executing on ideas.

Planning

Planning Work Management Marketing Management Paid Search Agency

The Effective Marketer

How to Include Webinars in Your Content Plan

Reinventing Marketing at GE

Webinars

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