cross-sell Generation Related Topics 
The Effective Marketer
MAY 21, 2012
Supporting this sentiment, MarketingSherpa puts Webinars again at top three most effective lead generation tactics. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell). All Webinars Are Not the Same. What: Educational (non-product).
The Effective Marketer
JULY 7, 2011
“Our framework centered on giving marketing a revenue-generating role in its own right.&#. Building products that sell themselves is a neat idea and had worked well for GE for years. It’s a story worth reading, but since you may not have access to HBR (the article above requires subscription), here’s a summary.
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