Markempa

FEBRUARY 6, 2018

Learn how boost customer revenue via cross-selling and organic account growth in this in-depth interview with Brent Adamson, co-author of Challenger Sale CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. What can sales do better?

Gartner 40

Gartner Research Cross-Selling Work Management 40

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Marketing Insider Group

FEBRUARY 14, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. That’s […].

Organization 164

Organization Research Cross-Selling Gartner 164

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., CONTACT INFORMATION.

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Vision Edge Marketing

OCTOBER 10, 2023

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. But here’s the rub. Streamlining processes reduces operational costs and enables employees to perform tasks more efficiently.

Process 229

Process Optimization Work Management Marketing Management 229

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Using data should be integrated into all of a team’s daily sales functions.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Martech

NOVEMBER 3, 2021

“Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey. Digital is dominating marketing spend in this cross-channel environment. Image: Gartner and Amplitude. Marketers are placing less emphasis on traditional analytics in favor of operations.

Analytics 102

Analytics Allocation Product Work Management 102

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? According to Gartner , “gathering qualitative inputs is done through close interaction with key stakeholders to leverage their diverse expertise and foster cross-functional buy-in.” What type of accounts do we not sell to? Validating Your ICP with Data.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

ANNUITAS

DECEMBER 20, 2018

For many organizations, that meant increased opportunities for cross-selling — an easier target than going after new deals with 60-70% success versus 20% for prospects ( Marketingland ). For companies looking to be acquired, the additional revenue from selling to existing customers could make or break the deal.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Heinz Marketing

DECEMBER 10, 2023

The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. In addition, just over a month ago, Iterable was named by Gartner as a Challenger in the Magic Quadrant for Multichannel Marketing Hubs.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. Buyer Intent Data Sources. How to use Buyer Intent Data Tools.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Top Rank Marketing

OCTOBER 19, 2023

By providing ongoing value and personalized experiences, ABM helps drive post-sale up-sells, cross-sells, and renewals. Drive post-sale expansion: ABM doesn’t end with the initial sale. It continues to focus on nurturing and expanding existing customer accounts.

Rules 114

Rules B2B Marketing Work Management Customer Satisfaction 114

Zoominfo

JUNE 14, 2022

Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Tomorrow People

NOVEMBER 17, 2021

Chan Kim and Renée Mauborgne’s best-selling book Blue Ocean Strategy, there are two types of market spaces: blue oceans and red oceans. Not only will they actively engage with your marketing activities (like attending your webinars, for example), they will also be more open to upselling and cross-selling opportunities.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. Taking the time to define your prospects can help your teams sell that much more effectively.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. Sometimes you don’t want to be right, and this is one of those times.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

LeanData

NOVEMBER 4, 2020

Or, deep down, maybe you know that a strong data management strategy is the cornerstone of modern marketing and selling. . 3 Marketing Data Management Quick Tips : Create a cross-functional data team. A cross-functional team brings cross-functional solutions. LeadJen Inc.

Work Management 72

Work Management Marketing Management B2B Marketing Tips 72

Sana Commerce

JANUARY 6, 2023

The Sana Success Track can help you grow sales from your existing customer base through strategies like encouraging repeat purchases, generating upsell and cross-sell opportunities, and improving conversion rates. Sana Commerce named a Niche Player in the 2022 Gartner® Magic Quadrant for Digital Commerce.

Privacy Policies 52

Privacy Policies B2B Cross-Selling Privacy 52

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

Marketing Automation Services 103

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 103

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. But for some organizations, it’s worth the cost.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

B2B Marketing Traction

MAY 23, 2013

In technology businesses need to “cross the chasm.” ” The chasm is the point where a technology moves beyond the early adopters (the techies, the geeks who buy early) and successfully sells into the mass market. Social media can help tech companies cross that chasm. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

Ledger Bennett

DECEMBER 8, 2020

Gartner ). In-person selling has dropped 52% since COVID-19, while digital interactions with Sales has increased as shown by a 41% increase in video-conferencing and a 23% increase in online chat. 74% of buyers use multiple channels to complete transactions with 76% expecting consistent cross-channel interactions. AppDirect ).

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Marketing Interactions

JANUARY 19, 2020

While you can build as many personas as you like, there’s a point of no return that you should be careful not to cross. This is rarely the case unless the solution the client sells is highly strategic or they sell to SMBs where the CXO is responsible for cross-functional roles and/or has a very limited team.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

SmartBug Media

MARCH 17, 2021

I’ll bet you didn’t know that, according to data from Gartner , nearly 80 percent of a company’s future profits come from 20 percent of their existing customers. Growth : When you identify cross-sell or upsell opportunities for the customer to continue to provide value. Customer retention is crucial for success.

Marketo 98

Marketo Work Management Marketing Management Ad Building 98

Convince & Convert

MARCH 31, 2015

The fact is, the traditional lines of marketing are starting to blur as it increasingly crosses the line into informing product development and research. Even the role of IT is shifting, as leading Gartner analyst Laura McLellan recently predicted that by 2017 CMOs will spend more on technology than CIOs.

Work Management 151

Work Management Marketing Management Paid Search Agency Cross-Selling 151

Adobe Experience Cloud Blog

JANUARY 23, 2018

Gartner predicted that by the year 2020, around 85 percent of all customer interactions would be accomplished without human interference. From cross-sell and upsell to product release information, the additional knowledge your chatbot can learn from customer service chat is immeasurable.

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Vision6

JANUARY 14, 2024

According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. Give some background to your audience so your approach can be more targeted] Generate ideas for cross-selling or upselling campaigns Prompt: Give a list of recommendations on how to effectively upsell or crcoss-sell our products/services.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Martech

SEPTEMBER 16, 2022

Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase. Gartner notes that companies demonstrating success with growth, margin and profitability typically prioritize customer experience. How content marketing can help marketers succeed.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. ML Insights takes the guesswork out of which accounts are worth selling to.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Seismic

JULY 1, 2019

Gartner says that they get 57% of the information they need on their own before engaging to sales. Gone are the days of transactional selling when a customer relationship ends after the purchase is made. We have a few tips to help you understand what has changed and how you can modernize your approach to today’s sales cycle.

Sales Cycle 66

Sales Cycle Cross-Selling Gartner B2B Sales 66

LeanData

OCTOBER 5, 2021

Forget the Sales stack or the MarTech stack, said Craig Rosenberg , distinguished analyst, VP at Gartner, in his presentation, “Powering the Revenue Engine: The 2022 Revenue Tech Stack.” Hybrid/virtual selling is an accelerant. Rather, it’s time to merge disparate stacks and adopt the RevTech stack. How hybrid?

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Mereo

MARCH 4, 2021

According to recent Gartner research , “By 2022, more than 80% of software providers will change their primary business model from traditional license and maintenance to subscription models, regardless of whether the software resides on premises or in the cloud.”. Easier cross-selling and upselling. Improved customer retention.

Demand 74

Demand Marketing Management Lead Ranking Terms and Conditions 74