Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Martech

JULY 18, 2022

ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Enterprise Management 85

Enterprise Management Account Based Marketing Work Management Marketing Management 85

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Learn More: Four Reasons Retailers Should Take Identity Seriously This Holiday Season.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Firstly, all this time spent modifying content detracts from what they should be doing, which is selling.

Organization 105

Organization Personalization Effectiveness Forrester 105

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. Gather feedback from subscribers via surveys. ” — Jesse Forrest, Founder of CopywritingCrew.com.

Template 129

Template Email Marketing Blast Campaigns Planning 129

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Anteriad

DECEMBER 14, 2022

And as a result, they expect growth strategies to focus on the retention, cross-sell and upsell of existing accounts. Even further, over half of execs expect to drive revenue through net-new logos and cross-sell/upsell opportunities equally.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Martech

MARCH 10, 2022

When you consider the above, you start to understand why a “zero-touch” approach is so important; it allows the prospect to buy the way they want to buy and not necessarily the way you want to sell. Inbound marketing is about building value and trust, NOT about selling.?. ?Content And that’s where ABM comes in.

Account Based Marketing 100

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 100

Valasys

MARCH 11, 2020

According to Richard Hungerford, VP Business & Corporate Development at Hootsuite stated that Hootsuite is focused on integrating the marketing automation technologies to help organizations gain a cross-channel view of prospects & customers. About Hootsuite. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Hubspot

NOVEMBER 16, 2021

We’ve seen this trend play out in our research – according to a recent Forrester study that we co-commissioned with Stripe, over half of SMBs still rely on disparate solutions to manage payment data, averaging five tools per purchase transaction. Having a payment system that’s connected to your CRM takes care of that. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Buzz Marketing for Technology

APRIL 30, 2013

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Therefore, selling the process as a singular project with a definite end date is counterproductive. Think long-term. Stay focused. Test everything.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Content4Demand

MARCH 24, 2021

We’ve definitely crossed a bridge with virtual health visits and remote work; expect a lot more of these compared with pre-pandemic times. McKinsey surveyed buyers during the pandemic about identifying, evaluating, placing orders and re-ordering with new suppliers to determine how they would prefer to interact with suppliers.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

Porch Group Media

SEPTEMBER 12, 2019

While a handful of companies feel their CX strategies are very advanced, almost half of companies surveyed feel they have some tactics in place but no real customer experience strategy or capabilities in place to support one. Forrester). Why the Customer Experience Matters. So why does the customer experience matter?

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Martech Advisor

SEPTEMBER 10, 2019

Yet, sixty-four percent of marketers report they are challenged in showing their financial impact, according to the 2019 CMO Survey. Yet, Forrester found that less than one percent of leads in B2B ever become customers. It’s the modern-day marketer’s responsibility to sell the idea of marketing and sales alignment.

Account Based Marketing 75

Account Based Marketing ABM B2B Marketing Marketing Management 75

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider.

Demand 52

Demand Brand Identity Branding Work Management 52

SmartBug Media

MAY 10, 2022

In a recent Forrester Research mission study conducted on behalf of RollWorks , marketers said it’s just as challenging to retain customers and grow existing accounts as it is to convert leads into net new opportunities. Growing upsell and cross-sell opportunities. Addressing low customer engagement.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Cintell

JANUARY 27, 2016

of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. Make personas available within relevant leads/contacts in your CRM to empower sales enablement and give your sales team critical buyer insights for more relevant conversations and cross/up-sell opportunities.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Adobe Experience Cloud Blog

JULY 5, 2016

In fact, according to a 2014 Forrester Content Marketing Benchmark online survey, only 12% of content marketers are focusing on retention, cross-sell, and upsell. . Yet, many marketers are still primarily focusing their investment and activities into driving acquisition.

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Madison Logic

OCTOBER 11, 2022

In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. First party vs. Third-party Intent Data .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data can help align internal teams, give brands a better understanding of their buyers (or potential buyers) and competitors, improve the customer experience, and grow sales.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech Advisor

DECEMBER 11, 2019

Forrester found that consumer awareness around the environment, politics, and science has grown significantly since 2014, and this has a major impact on buying habits. Conduct a pre-holiday season survey and understand which causes your customers value the most. Are you ready to sell to the values-driven consumer, this holiday season?

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. . “So things like social and brand listening, and community platforms.” Expect that to change in 2016.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Content Marketing Institute

MAY 4, 2018

CMI and LinkedIn surveyed 1,246 marketers around the globe representing a range of industries. Today’s B2B buyers are more frequently part of cross-functional buying committees. Thus, content that provides value to these buyers and avoids overt selling has become one of the most important keys to building customer trust.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

JULY 9, 2013

Enterprise software remains a bright spot as organizations strive to use software to automate business processes and improve productivity, Emerging investments in mobility, cloud and big data ramping up, but not yet “crossing the chasm” and as such, failing to make up for the growth shortfall.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hubspot

MARCH 8, 2015

This question was the topic of Andy Hoar''s presentation at the 2015 Forrester Sales Enablement Forum. Order takers are in the cross hairs, because if [a buyer] knows what they want and they''re ready to buy it, just give it to them," he said. They can explain abstract concepts; they can solution sell; they can build relationships.

B2B Sales 28

B2B Sales Research B2B Forrester 28

Martech Advisor

DECEMBER 16, 2019

The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Such CX will not only retain your existing customers, but they’ll also be more receptive to your upselling and cross-selling offers. A study by Forrester Consulting reported that experience-driven businesses have 1.6

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. link] Marcelo Bacchi Online Community With Purpose and a Plan: Lisa Beatty was at a cross-roads. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

The ROI Guy

MARCH 30, 2011

Marketing guru Geoffrey Moore , who’s Crossing the Chasm remains the guidebook for many technology marketers, indicates that buyers are forced to do-more-with-less, leaving less than 15% in discretionary funds to fund new projects, and with less money to go around, subjecting proposals to higher levels of review in buying organizations. •

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

Marketing Insider Group

FEBRUARY 5, 2024

Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226