Remove cross-sell
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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). In the U.S.,

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Read on to get their insights. Rebel Brown's blog Phoenix Rising.

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9 Awful Ways We Push Customers Away

Hubspot

Expedia does a great job of communicating the exact inventory available and motivating the user to buy right away: When you’re running short on a particular item, cross-sell a similar item that has decent stocks. Cross-sells are a powerful tool that can generate tons of revenue if applied correctly.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Pardot) The biggest benefits of automation are saving time (74%), increased customer engagement (68%), more timely communications (58%), and increased opportunities including up-selling (58%). eMarketer) Image Source: Nexcess The U.S.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

► March ( 4 ) You’re Selling What to Whom? The supposed issue is that you’re selling to a business, so there are no psychographics. You need to market and sell to the views, aspirations and interests of the people who will ultimately decide whether or not to buy your stuff. Breathing our own exhaust?

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How B2B Brands can benefit from Programmatic Marketing

Valasys

According to eMarketer, programmatic buying will amount to about $14.88 According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists. billion of approximately $58.6

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Lifetime statistics, cross-posting, multiple accounts, etc. How the house selling comming? If you’re serious about Twitter, this is a great app.