ClickDimensions

APRIL 15, 2021

Cross-selling and upselling campaigns are a great way to achieve this stickiness. And yet, in our recent customer benchmarking survey, The State of Marketing in Microsoft Dynamics Today , there were some surprising results related to cross-selling and upselling marketing efforts. Be relevant. Consider timing.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Cross-selling is suggesting other relevant products people can try. What is an example of cross-selling? What is Upselling?

Examples 127

Examples Tips Cross-Selling Bundling 127

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Use data to optimize campaigns for better ROI and conversion rates.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Now you’re bombarding your audience with emails.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Email and social are typically the first channels to focus on cross-selling the two brands. What current and near-future marketing campaigns do you need to support? In your inbox.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This allows you to deliver personalized ads and campaign measurement across multiple channels.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.”

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Email Marketing Automation 131

NuSpark Consulting

MAY 4, 2023

Email retargeting: Target users who have opened or engaged with your emails but didn’t convert. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

JULY 24, 2023

One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.

Budget Programs 84

Budget Programs Optimization Cross-Selling Opt-out 84

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

SmartBug Media

FEBRUARY 14, 2023

In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. What Is Email Nurturing? Before we jump into the strategies, let’s talk first about what happens when someone subscribes to your email list.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Optinmonster

AUGUST 30, 2021

Drive MORE Conversions: Grow your email list, get more webinar attendees, or reach any of your marketing goals by offering content tailored to your individual client or lead. Display Products or Campaigns Based on Location. Upsell, Cross-sell, & Downsell at (& after) Checkout. Help Users Navigate Your Website.

eCommerce 110

eCommerce Personalization Examples Webinar Metrics 110

Outgrow

FEBRUARY 12, 2023

Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. According to Social Marketing Fella, flash sales or deals of the day can cause a 35% average increase in transaction rates than regular promotional campaigns. That is something that every customer craves.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Envy

OCTOBER 18, 2022

You have to make sure your marketing campaigns address the leads that sales are actually looking for. Make sure you align the content of your marketing nurture emails with your sales email sequences. Your most immediate revenue comes from existing customers: upsales, cross sells etc.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Cross-Selling 118

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. Improving for 2024.

Lead Scoring 78

Lead Scoring Lead Ranking Planning Cross-Selling 78

SmartBug Media

MARCH 4, 2024

Leveraging multiple channels—such as live chat, email, and phone support—allows customers to reach you in the way that’s most convenient and comfortable for them. Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. Business email address Subscribe Processing. Get MarTech!

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

SmartBug Media

MAY 12, 2022

Email marketing. In fact, a well-placed pop-up form can boost email subscriptions by 317 percent or more. Engage Strategy #3: Run a Reengagement Lead Nurturing Campaign for Cold, Closed-Lost, or Abandoned Leads. Email marketing. Delight Strategy #1: Run a Customer Upsell or Cross-Sell Email Campaign.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Heinz Marketing

OCTOBER 31, 2020

The Eight Prospecting Paradoxes That Cause Selling Schizophrenia. Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. 7 Reasons Why You’re Missing Cross-Channel Marketing Opportunities. Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team.

Paid Search Agency 136

Paid Search Agency Cross-Selling Ads B2B 136

SmartBug Media

MARCH 22, 2023

Using email and SMS as vehicles for your product and sales offerings, you can develop campaigns that boost revenue and—more importantly—drive engagement so that you can nurture those customers into retained customers. What’s great about this email? So how should you be planning for the summer season? Let’s dive in below.

SMS 98

SMS Email Marketing Examples Planning 98

Huptech Web

JANUARY 29, 2024

Strategies at this stage oftеn involvе broad-rеaching markеting еfforts likе social mеdia campaigns, contеnt markеting, public rеlations, and brand advеrtising. Any businеss’s ultimate goal is revenue generation, which mostly happens through stratеgiеs such as pricing models, salеs tactics, and upsеlling or cross-sеlling.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. Decide on the timing and sequencing of the emails.

SMS 69

SMS Marketing AI Best Practices CMO 69

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Optinmonster

JUNE 26, 2023

Marketing automation workflows are so effective that automated emails drive 320% more revenue than non-automated emails! And instead of your marketing team having to complete these tasks manually, you can use automated email workflows and other tools. These have all been proven to work across industries and business models.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

SmartBug Media

FEBRUARY 8, 2023

Personalize email marketing campaigns. Use customer data to personalize the content and subject lines of your email marketing campaigns. For example, you might use a customer's name in the subject line or send them emails with products that are relevant to their interests. Use personalized email templates.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Cart abandonment emails are one of the leading cart recovery methods you can employ. of all cart abandonment emails are opened, 11.6% of all cart abandonment emails are clicked and 29.9% In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. Cross-Sell Where You Can.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Martech

FEBRUARY 14, 2023

But you might not realize how email can drive that relationship. Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals.

Eye-Tracking 125

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 125

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107