Remove cross-sell
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AI-powered martech releases and news: March 28

Martech

74% say that AI has positively impacted their ability to upsell or cross-sell. 42% of startups use AI to support personalized pricing strategies using customer behavior insights. Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy.

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Why Is Marketing Automation Maturity Still Woeful?

The Point

In the last decade, three of the top four B2B solutions: Eloqua, Marketo, and Pardot, have all been acquired by larger companies. In that sense, vendors are paying a real price for their customers’ lack of maturity. Up-sell/cross-sell revenue? Vendors focused on new licenses vs. customer retention.

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Hubspot Alternatives

TrustRadius Marketing

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Hubspot’s price point, features, or heavy focus on inbound marketing may not be the right fit for every team. . Oracle Eloqua.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., The marketing automation tools enable B2B marketers to track cross-channel behaviors and send personalized emails to nurture the leads and coordinate with the marketing across omnichannel. Customer.io.

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Technographics: A Guide to What, Why and How

PureB2B

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. So, on its way to selling more and more copies and here to share more of it for free to you, Sangram , thank you so much for joining us today. We needed that.

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5 leading providers of enterprise marketing automation solutions

ClickZ

That’s at least in part due to the flexibility in pricing which ranges from free to $3200/month (enterprise). They sell franchises too, serving retailers as well as the industrial marketplace. Pricing is aimed at attracting the SMB customer, with plans starting at $9/month and enterprise packages starting at $229/month.