PureB2B

MAY 30, 2022

Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. So many organizations today rely on their technology stack to drive growth, productivity, customer relationships, and more—regardless of industry.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Customer Experience Matrix

JULY 30, 2013

Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). I doubt we’ll see new numbers from them in the future. Thanks, guys.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Valasys

JULY 1, 2021

B2B marketing automation solutions assist in making your team more productive. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., Marketers can employ multiple scores for multiple products for lead scoring. b) Assistance With Lead Nurturing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Engagio

FEBRUARY 21, 2020

So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? This is also a great time to ask both Sales and CS about any data that would indicate if an account isn’t worth attempting to sell to.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Single Grain

MAY 31, 2023

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Web Scraping: Web scraping involves extracting data from websites.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53