Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. c) Landing pages. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Ledger Bennett

FEBRUARY 24, 2020

Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. If you’re a SaaS business selling recruitment software, your communication with a public sector prospect who have a specific set of challenges will need to differ from communication with a global FMCG faced with something totally different.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

ClickZ

OCTOBER 22, 2020

Any tool that helps streamline your marketing processes is considered marketing automation software. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Our focus when compiling this list was on the HubSpots and Adobes of the world. Industry case study. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

FEBRUARY 6, 2013

The estimates are based on client counts and estimated revenue per client, and cross-checked with estimates using employee counts and estimated revenue per employee. Others are still privately held but have stopped releasing precise figures for competitive reasons or to help manage expectations. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

NOVEMBER 4, 2014

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. But it''s still a big stride towards helping marketers make choices that otherwise depend entirely on their own expertise.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Engagio

FEBRUARY 21, 2020

So repeat after me: Selecting target accounts is a cross-functional project. ” I hear you, and I’m here to help. Don’t worry, Sales and Customer Success are here to help. This simple exercise allows me to see how Sales perceives the data, which helps me start building out my model. Utilize their expertise.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Varicent

MAY 31, 2018

A CX Consulting is a strategic, advisory firm that helps companies accelerate growth through our customer-centric approach. A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). Welcome, Kia!

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Others have used its sequential processes either separately, to automate a variety of annoying manual tasks, or by painstakingly stringing them together by themselves or with professional help.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

chiefmartech

JUNE 6, 2016

It’s possible that they may sell to a direct competitor — true consolidation — at that time. Perhaps it marginally helps the Demandware platform’s perception of longevity in the market — but they were already perceived as a strong, indpendent public company. These are each massive products in scale and scope on their own.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

markempa

SEPTEMBER 13, 2017

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. I got the idea while I was at Eloqua. If not, you should.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Ambal's Amusings

DECEMBER 17, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Customer interviews can help with understanding the true impact of issues. "Don’t let prospect assumptions limit marketing effectiveness."

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

SEPTEMBER 29, 2009

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

MAY 7, 2018

Mike will touch on: Current focus: Cross channel orchestration is a focus for us (usermind, lytics). Process, cross department accountability, how I’d prepare if I were starting today with the experience I now have. One thing I know we talked about is what you guys call cross channel orchestration.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Convince & Convert

MAY 18, 2012

And so, they’re definitely more than what you would get from a Constant Contact, things like that, because they have CRM capabilities, quite robust CRM capabilities built into the system, but yet by their own admission, they’re not Marketo , they’re not Eloqua , they’re not Salesforce at scale, those kind of things.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Ledger Bennett

SEPTEMBER 25, 2018

1 Waterfall is still exceptionally helpful for those businesses who are still at the beginning of their account based marketing journey. The previous waterfall didn’t account for the actual size of the market or Account Based Marketing (ABM) approaches much less, contract lengths or selling cycles. Demand should allow for Cross Sell.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Conversica

OCTOBER 3, 2018

Our industry-leading AI Assistants help thousands of companies across a dozen industries to more effectively engage their leads, and we are excited to deepen our commitment to the education industry.”. Be more effective at cross-selling. Early Admissions Assistant adopters are reporting impressive results.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. boost customer engagement and the overall CX.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Conversica

OCTOBER 3, 2018

The new assistant aims to help busy admissions teams engage prospective students in a personal, yet automated way. Our industry-leading AI Assistants help thousands of companies across a dozen industries to more effectively engage their leads, and we are excited to deepen our commitment to the education industry.”.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

We’re here to help with the LeanData glossary of commonly used Account-Based Marketing words and phrases. Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. So we help companies collect and analyze, but then figure out how to act on that data. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. So we help companies collect and analyze, but then figure out how to act on that data. They don’t do that very well.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Metadata

APRIL 22, 2021

And what helped me really build the companies I’ve built after that. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 We have a way to solve this.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And what helped me really build the companies I’ve built after that. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 We have a way to solve this.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

And what helped me really build the companies I’ve built after that. If we looked at Eloqua back then it was the giant, Marketo was trying to be a player. Over time, Eloqua got acquired by less than a billion, Marketo got acquired twice, and then ended up being an Adobe company for 4.7 We have a way to solve this.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Heinz Marketing

JANUARY 25, 2021

We team up very well, we got a great little guy, we both started new jobs during all this and we both love our jobs, so I think that helps out a lot and we just have a lot of fun doing all the things that we get to do. So, I get a chance to help, direct and navigate and facilitate introductions that can help make our product better.

Sales Management 83

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 83

Vidyard

MARCH 21, 2013

To help our customers drive growth and revenue through the utilization of video. We also had participation from Jill Rowley, the Mother of Social Selling and Marketing Automation. We’re growing our product team with world-class engineers to help us deliver on that promise. Our commitment?

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there.

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

OutboundView

SEPTEMBER 20, 2018

This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. How does your solution help them achieve their goals?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34