ANNUITAS

NOVEMBER 17, 2015

Standardization removes a bulk of manual process around any data uploads, cross platform data, and the weekly/monthly/or quarterly cleanup done before formal reporting. Author: Kathleen Hoehn @ KathleenHoehn Marketing Automation Consultant, Eloqua practice, ANNUITAS.

Cross-Selling 100

Cross-Selling Eloqua Marketing Automation Services Eye-Tracking 100

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. Marketo and Eloqua businesses are typically big, with tens or hundreds of thousands of contacts, significant resources, and technological know-how.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Ledger Bennett

FEBRUARY 24, 2020

Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. Not simply improving communication or having increasing numbers of cross functional meetings, but turning the whole thing on its head and creating one cohesive ‘Revenue Team’. It’s not ‘ABM’, it’s common sense. So Now What?

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Valasys

JULY 1, 2021

past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., The marketing automation tools enable B2B marketers to track cross-channel behaviors and send personalized emails to nurture the leads and coordinate with the marketing across omnichannel. Customer.io.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 6, 2013

The estimates are based on client counts and estimated revenue per client, and cross-checked with estimates using employee counts and estimated revenue per employee. Both methods give similar results. I can only say this makes me doubly appreciate the vendors who do provide firm data. Anyway, back to the estimates.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ClickZ

OCTOBER 22, 2020

Oracle CX Marketing is a close competitor to Adobe with a staggering portfolio of features and tools (all of it cloud-based) that includes solutions for lead management, targeting and segmentation, content and data management, cross-channel campaign management (and on and on). Industry case study. 4 Salesforce Pardot. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Customer Experience Matrix

NOVEMBER 4, 2014

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

ClearVoice

JUNE 17, 2019

According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. The market for this type of writing is strong, and it crosses over from the writer/journalist side to the communications/PR side. Click To Tweet. The ROI speaks for itself.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) Small/Mid Size: these firms sell to small and mid-size companies, and occasionally to divisions of the giants. I also promised a blog post on the topic. Here it is.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Engagio

FEBRUARY 21, 2020

So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? This is also a great time to ask both Sales and CS about any data that would indicate if an account isn’t worth attempting to sell to.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

Varicent

MAY 31, 2018

A quick look at your career path shows an impressive list of companies including Eloqua (Oracle), Intelex, and Day Software (Adobe). The whole idea was to understand customers so well that he wouldn't need to bring in field sales reps to be selling to the installed base. What are your prospects trying to achieve?

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

MARCH 23, 2011

You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million). Vendors selling to larger companies have also been stressing education. So even the more powerful marketing automation systems have a lot of small(er) clients.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

chiefmartech

JUNE 6, 2016

It’s possible that they may sell to a direct competitor — true consolidation — at that time. Sure, there will be some cross-product enhancements that will be helpful. Of course, Vista is in the business of making investments, and they’ll certainly want to exit with a nice return at some point.

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Ambal's Amusings

DECEMBER 17, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua. Rebel Brown's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

WebMarketCentral

SEPTEMBER 29, 2009

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

PathFactory

MAY 29, 2022

Great opportunity to support cross-sell and expansion efforts. Using PathFactory in your Eloqua Nurture Campaigns. Since PF allows unlimited content tracks and explore pages, there is no restriction to prevent additional BUs to leverage PathFactory provided your team is operating within the allotted number of user licenses.

Eloqua 40

Eloqua Cross-Selling Marketo Newsletter 40

Heinz Marketing

MAY 7, 2018

Mike will touch on: Current focus: Cross channel orchestration is a focus for us (usermind, lytics). Process, cross department accountability, how I’d prepare if I were starting today with the experience I now have. One thing I know we talked about is what you guys call cross channel orchestration.

Top of Funnel 41

Top of Funnel Work Management Marketing Management Lead Ranking 41

Albacross

JANUARY 17, 2020

It's great for automating emails full of content that is in the interest of the receiver, not leading with what you are selling first. While Pipedrive is great for more personalized selling, ConvertKit excels in automation, so I can drop leads into my four-part video sequence for example. It also allows you to batch email prospects.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MAY 18, 2012

And so, they’re definitely more than what you would get from a Constant Contact, things like that, because they have CRM capabilities, quite robust CRM capabilities built into the system, but yet by their own admission, they’re not Marketo , they’re not Eloqua , they’re not Salesforce at scale, those kind of things.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Single Grain

MAY 31, 2023

Related Content: The Ultimate Guide to Programmatic Advertising for Brands in 2023 Automated Buying and Selling of Ad Space Programmatic advertising utilizes AI marketing platforms and real-time bidding (RTB) to streamline and optimize the transactional aspects of ad space transactions.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Ledger Bennett

SEPTEMBER 25, 2018

The previous waterfall didn’t account for the actual size of the market or Account Based Marketing (ABM) approaches much less, contract lengths or selling cycles. Demand should allow for Cross Sell. There’s a variety of solutions which most B2B marketers have to, well, market. Other blogs that may interest you.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Conversica

OCTOBER 3, 2018

Be more effective at cross-selling. Available now, the Admissions Assistant communicates over multiple communication channels, interacts in multiple languages, and integrates with the leading CRM and marketing automation systems, including Salesforce, Microsoft Dynamics, HubSpot, Marketo, Pardot, and Eloqua.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Customer Experience Matrix

JUNE 2, 2011

In fact, the company says that 30 to 40% of its On Demand Marketing clients are business-to-consumer marketers selling considered purchases such as financial services and higher education. This is quite different from competitive products like Eloqua , which are sold mostly to B2B marketers.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

Martech Advisor

OCTOBER 7, 2019

It helps to have hands-on experience on a widely used MAP such as HubSpot, Marketo, or Oracle Eloqua. Knowing how to set up workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. boost customer engagement and the overall CX. or equivalent degree.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Is that ultimately how your results are evaluated, or do you look at customer retention or customer cross-sell/up-sell?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. Is that ultimately how your results are evaluated, or do you look at customer retention or customer cross-sell/up-sell?

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Vidyard

SEPTEMBER 24, 2019

Businesses use those videos for everything from selling and marketing to supporting customers and internal communications. Some features—such as the option to brand your video player, cross-device compatibility, and sharing—are standard across all vendors. Companies with under 200 employees created 510 new videos in 2018.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Conversica

OCTOBER 3, 2018

Be more effective at cross-selling. Available now, the AI Admissions Assistant communicates over multiple communication channels, interacts in multiple languages, and integrates with the leading CRM and marketing automation systems, including Salesforce, Microsoft Dynamics, Hubspot, Marketo, Pardot, and Eloqua.

Marketing AI 40

Marketing AI Education Eloqua Outreach 40

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Cross-sell: When an existing customer buys additional products or services in different categories. Systems like Marketo, Oracle Eloqua and Hubspot are examples.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40