Remove cross-sell

Customer Experience Matrix

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Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. But apparently it will happen later than I had expected.

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Not the CDP Daily News

Customer Experience Matrix

Google also announced several enhancements last week that help retailers display their inventory on-line and drive traffic to local stores. A helpful “Experience Browser” overlays the client’s Web site to display data, rules, and results for each decision in context. The bad news is, they’re still selling it to pretty much anyone else.

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Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. Coherent Path says most of its clients move on to display ads, which are also relatively easy to target and measure. Coherent Path offers what may be a solution. The system can manage other channels than email.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn offers several options for defining customer segments, including cross tabs, geographic map overlays, and flow charts that merge and split different groups. Next year it will add display ad audiences and Facebook Custom Audiences. Data can be read by Tableau and other third-party tools for analysis and reporting.

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A Small But Useful Thought

Customer Experience Matrix

I saw a couple of examples where a dashboard graph displayed two measures that represent trade-offs: say, inventory level vs. out-of-stock conditions, or call center time per call vs. call center cross-sell revenue. is the additional cross-sell revenue worth more than additional call time?)

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Coremetrics Survey: Online Marketers Eager to Consolidate Data Across Channels

Customer Experience Matrix

As the headline suggests, about three-quarters of the marketers listed personalized email, display advertising and onsite pages as a high priority, but just under half are actually using them. But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”.

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One Big Button is Built

Customer Experience Matrix

version shows a one line summary plus details for three types of changes (acquisition, renewal/retention, and cross sell), each split into recommendations for increased vs. decreased investment. QlikTech makes it easy to experiment with alternatives, which is a mixed blessing since it’s perhaps too much fun to play with. My final (?)