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B2BMARKETINGSMARTS JANUARY 5, 2011 For B2B marketing success in 2011 — start with the data. With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. MORE >>	FIFTH GEAR ANALYTICS OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing? With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. There are three critical components in any multichannel marketing campaign: Coordinating and managing multiple marketing channels. MORE >>	RECENT POSTS APRIL 18, 2011 \| SAVVY B2B MARKETING If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg? MARCH 24, 2011 \| INBOUND SALES NETWORK Demand Generation vs. Traditional Marketing Agencies JANUARY 5, 2011 \| B2BMARKETINGSMARTS For B2B marketing success in 2011 — start with the data. DECEMBER 21, 2010 \| HUBSPOT Glossary: 29 Email Marketing Terms Marketers Must Know OCTOBER 7, 2010 \| FIFTH GEAR ANALYTICS Is Multichannel Marketing Really “Dual-Channel” Marketing? APRIL 21, 2010 \| TOM PISELLO Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.
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CUSTOMER EXPERIENCE MATRIX FEBRUARY 2, 2010 Can Old Database Marketers Learn Digital Tricks? Summary: Database marketing and digital marketing are more different than it seems. Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. MORE >>	SAVVY B2B MARKETING APRIL 18, 2011 If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg? Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. MORE >>	INBOUND SALES NETWORK MARCH 24, 2011 Demand Generation vs. Traditional Marketing Agencies know it’s a buyers’ market out there. Direct Marketing Agency that delivers strategic and creative ?solutions MORE >>	HUBSPOT DECEMBER 21, 2010 Glossary: 29 Email Marketing Terms Marketers Must Know According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". per email address. Yahoo!, MORE >>
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TOM PISELLO | WEDNESDAY, APRIL 21, 2010
Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. MORE >>

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CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 24, 2008
WiseGuys Gives Small Firms Powerful List Selection Software

Like a doctor specialized in “diseases of the rich”, I've been writing mostly about technologies for large organizations: specialized databases, enterprise marketing systems, advanced business intelligence platforms. WiseGuys from Desktop Marketing Solutions, Inc. In WiseGuys, marketers can control them directly. MORE >>

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