TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. In an image….

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty.

Marketing Management 264

Marketing Management Cross-Selling Lead Ranking Ideal Customer Profiles 264

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience (CX). Source: SuperOffice.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines.

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Martech

JANUARY 25, 2023

HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year? Previously, HubSpot supported sending notes to Slack channels via workflow, not sending from Slack to HubSpot. Check out the details below.

Ad Frequency 96

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 96

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 74% say that AI has positively impacted their ability to upsell or cross-sell. 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Lake One

AUGUST 14, 2023

Once we’re clear on the process, we bring in our not-so-secret weapon, the best CRM for manufacturers: HubSpot. Along with its broad ecosystem of tools, the HubSpot platform offers myriad opportunities to automate critical steps in your sales, marketing, and support processes – all of which can lead to improved margins.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

Marketing Management 130

Marketing Management Ideal Customer Profiles Cross-Selling Lead Ranking 130

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Delight Strategy #1: Run a Customer Upsell or Cross-Sell Email Campaign. The Power of Inbound Marketing: A Quick Refresher.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. For this type of campaign, it’s best to use an automated Ideal Customer Profile (ICP) workflow to flag best-fit companies. Look for accounts with an ideal customer profile (ICP). Because companies get stuck. Need convincing?

Ideal Customer Profiles 77

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 77

Tomorrow People

JULY 21, 2021

Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Revenue optimization allows businesses to invest in growth, innovation, and customer satisfaction, giving them a competitive edge in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Allocation 69

Zoominfo

DECEMBER 21, 2020

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. The ease or difficulty in addressing customers’ needs in a new market.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Hubspot

DECEMBER 13, 2023

These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet your customers’ needs.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These shifting behaviors make creative cross-posting critical. These changes directly impact advertisers.

Social Media 81

Social Media Trends Media Cross-Selling 81

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information. Want more content like this? Subscribe to our newsletter.

Ideal Customer Profiles 55

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 55

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Hubspot

NOVEMBER 21, 2023

Customer Relationship Management tools (CRMs) have become a critical tool for organizations of all sizes. They serve as a central hub for managing customer data, tracking interactions, and fostering meaningful relationships. By customizing workflows, you can save time, enhance efficiency, and provide a better customer experience.

CRM 53

CRM Marketing Automation Services Optimization Cross-Selling 53

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? In the big picture, the platform must adapt to evolving customer needs in order to thrive. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Martech

DECEMBER 26, 2023

Cooperation between direct reps and partners In the SaaS business, customer retention rates are higher when a partner is involved throughout the customer journey, from discovery to post-sale. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Hubspot

OCTOBER 24, 2022

HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones.

Cross-Selling 49

Cross-Selling Lead Ranking Hubspot Work Management 49

Hubspot

DECEMBER 23, 2021

A customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. What were their interests?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

SmartBug Media

FEBRUARY 15, 2021

subscriber, lead, marketing-qualified lead [MQL], sales-qualified lead [SQL], opportunity, customer). Let’s not forget about our existing customers. Current customers should not be forgotten. A research study on return on investment (ROI) of using HubSpot showed organizations that utilized HubSpot software saw 2.1x

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

subscriber, lead, marketing-qualified lead [MQL], sales-qualified lead [SQL], opportunity, customer). Let’s not forget about our existing customers. Current customers should not be forgotten. A research study on return on investment (ROI) of using HubSpot showed organizations that utilized HubSpot software saw 2.1x

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

Martech

MARCH 10, 2022

This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

ATAK Interactive

JULY 21, 2020

Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Have 36% higher customer retention and 38% higher sales win rates. We recommend the following sales enablement tools to include in your toolkit: HubSpot.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. The truth is, connecting with leads, acquiring customers, and promoting your brand is still possible. What Is Upselling and Cross-Selling? Strategy 1: Upsell/Cross-Sell Automated Campaigns.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

Hubspot

SEPTEMBER 6, 2022

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. These powerful insights can inform every aspect of your sales process — from pitching to customer retention. Existing customers took priority over new ones. So how are sales reps prioritizing existing customers?

Cross-Selling 53

Cross-Selling Multi-Channel CRM Trust Marketing 53