Everything Technology Marketing

JANUARY 27, 2011

After collecting and analyzing hundreds of your survey responses, here is the "ultimate" top-10 list: The Top-10 List of Marketing Books Crossing the Chasm (Geoffrey A. To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn.

Word of Mouth 100

Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

NOVEMBER 11, 2013

For our most recent study , we set out to examine how successful providers cross the perception gap between buyers and sellers. The art of closing the sale isn’t a matter of magical hard-sells -- in fact, it isn’t a matter of “saying the right thing” at all. Instead, it’s a matter of managing buyers’ perceptions of your firm.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

MARCH 27, 2010

With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. All of these initiatives fall into the domain of your marketing organization.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 14, 2010

No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100