The Point

JUNE 8, 2016

But you can integrate your BDR team more seamlessly into the nurture campaign by scheduling calls (via assigned tasks in your CRM system) in sync with other “touches”. You can also serve different ads (or adjust bids) based on whether an individual is an early, mid or late stage prospect, or even an existing customer.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Leads Lead 100

The Point

APRIL 18, 2011

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. Well, one reason is cost. The process was remarkably simple and hassle-free.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

OCTOBER 14, 2010

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. in order to track the effectiveness of different promotional vehicles.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100