ViewPoint

JUNE 7, 2016

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Sales executive re-reviews PDF and/or CRM and audio file (where/when available). Gain sales acceptance.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

JANUARY 22, 2016

And mangers must stop playing CRM desk jockey and get back to the basics—meeting 1:1 with their people, conducting great sales team meetings, and getting out in the field with reps. Jason Jordan – Vantage Point: Training dollars and accountability will migrate from the sellers to their managers, and improved performance will soon follow.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

FEBRUARY 23, 2018

Of course, these leads—which can be attractive to those who value cost-per-lead above other criteria—will be not be followed up by Sales and will end up in the CRM black hole.). They have the experience, training and the personality traits to insure that the folks on the phone who represent you, represent you well.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

MAY 12, 2015

Improving presentation skills (not the same as sales training). Using the complete CRM/marketing automation tool set. Delivering the right information required as soon as possible (answering questions and quotes on the first call or at least same day).

Marketing Proposals 120

Marketing Proposals Paid Search Agency Sales Qualified Leads Blogger 120

ViewPoint

APRIL 16, 2013

A clear takeaway for me was that big bets are being placed on companies that provide solutions that leverage data from multiple platforms (such as CRM, LinkedIn…). Candidly, my fear about that is that companies will continue to ignore “little data” and drown in big data.

Conference 120

Conference Paid Search Agency Rules Lead Scoring 120

ViewPoint

DECEMBER 2, 2010

Sales management is to blame, they don’t believe in the CRM system. Our salespeople are to blame they don’t (pick one) use, believe, or like the CRM system. Teaching sales management how to use the CRM system to their advantage (training and retraining). Marketers are Builders of Wealth.

CRM 120

CRM Eye-Tracking ROI Blogger 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120