Cintell

FEBRUARY 9, 2016

They allocate specific budget dedicated to persona research, technology, maintenance and training annually. Persona training is integrated into new hire orientation and offered at a regular cadence across the organization. In addition to internal CRM data insights, extensive external data sources are utilized to augment internal data.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

JANUARY 27, 2016

Personas can be INCREDIBLY useful tools to train sales staff, drive more profitable conversations, decrease sales cycles, and improve the relationship between marketing and sales. Surprisingly, only 8.2% of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Make personas available within relevant leads/contacts in your CRM to empower sales enablement and give your sales team critical buyer insights for more relevant conversations and cross/up-sell opportunities. For Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100