Chris Koch

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The five components of a successful thought leadership program

Chris Koch

Professional services firms expect their consultants to be thought leaders and that expectation flows through everything those firms do, from recruiting, to training, to marketing. Determine the readiness of the organization. Thought leadership requires a cultural commitment to the development of ideas and strong executive support.

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The five components of a successful thought leadership program

Chris Koch

Professional services firms expect their consultants to be thought leaders and that expectation flows through everything those firms do, from recruiting, to training, to marketing. Determine the readiness of the organization. Thought leadership requires a cultural commitment to the development of ideas and strong executive support.

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Thought leadership is still dead; long live idea marketing

Chris Koch

Professional services firms expect their consultants to have new ideas, and that expectation flows through everything those firms do, from recruiting and training to marketing. Determine the readiness of the organization. Idea marketing requires a cultural commitment to creating an internal idea supply chain and strong executive support.