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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

We even include a free template to help you evaluate vendors! However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. Email templates and builder. No templates? Types of emails.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. Companies often forget about team input, review sentiment, and research the vendor’s reputation. What is a CRM? CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams.

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3 Templates for Transforming Tech Buyer Insights into Content that Converts

Inbox Insight

We’ve created three easy to digest planning templates to help guide your 2022 planning in the right direction. The overriding pressure points facing marketing tech buyers are Social Media (26%), Customer Relationship Management (CRM), 24% and Customer Loyalty (22%). In Q2 of 2021, marketers spent 49.9%

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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Tone/style guides built into prior templates and editor capabilities. That’s changing rapidly.

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What is marketing automation and how can it help B2B marketers?

Martech

How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Native CRM integration.

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MDF Funds & How to Use Them

The Point

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? For some, it may be the hassle of navigating an onerous MDF approval process. Define your message.

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CRM Automation: A look into AI in Lead Generation

Valasys

Introduction CRM systems are used by many B2B and B2C companies to organize their business processes and make complex tasks easier to complete. One of the primary features of CRM automation is marketing automation, which involves handling email marketing campaigns, data syncing, and using beautiful templates to attract potential customers.