Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Openprise falls roughly into this second category.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Zoominfo

FEBRUARY 25, 2021

Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Marketing teams can work with these publications to ensure the leads a vendor passes back as a conversion match a predetermined set of firmographic and demographic filters. Check out ZoomInfo’s learning hub on building data-driven Sales Funnels.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Marketing teams can work with these publications to ensure the leads a vendor passes back as a conversion match a predetermined set of firmographic and demographic filters.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

OCTOBER 21, 2021

At the consideration stage, questions are mostly vendor-driven, as they are trying to decide what’s going to give them the best bang for their buck. Customer Relationship Management (CRM) Adoption rates of CRMs since the turn of the century have skyrocketed. And what’s more, you can track these interactions with CRM software.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Zoominfo

JUNE 3, 2022

Standardizing Also referred to as normalizing, data standardization uses rules, templates and field mapping to refine data into standard taxonomies. Enriching Multi-vendor, real-time enrichment triggers give teams additional information on prospects. Get a Demo What are the Business Benefits of Data Orchestration?

Multi-Touch Attribution 130

Multi-Touch Attribution Lead Ranking Enterprise Management Zoominfo 130

Zoominfo

NOVEMBER 9, 2020

At the consideration stage, questions are mostly vendor-driven, as they are trying to decide what’s going to give them the best bang for their buck. Visit the ZoomInfo learning hub for Sales Intelligence. Customer Relationship Management (CRM). Adoption rates of CRMs since the turn of the century have skyrocketed.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Customer Experience Matrix

JANUARY 31, 2014

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120