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New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Here are thumbnails of the others.

Marketing Automation Services

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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New Marketing Automation Options for Small Business in the VEST Report

Entiera Offers Consumer Marketing Automation Software as a Service

Webinars

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