Customer Experience Matrix

APRIL 26, 2011

I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. For this, the company has integrated with Cloud2You , a Salesforce.com App Exchange partner that loads selected records directly into templates to produce personalized mailing pieces.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

Other data collection specialists include Segment.com , Aginity , Umbel , Lytics , NGData , and Woopra , although some of these do supplement database building with predictive model scores, segmentation, and/or event-based triggers. Openprise falls roughly into this second category.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

APRIL 5, 2009

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. But if Giese is right, they will be.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

FEBRUARY 26, 2012

These are then pulled into promotion templates as needed, meaning that much localization is fully automatic. The system also stores a customer list – owned by and only accessible to the channel partner – which can function as a simple CRM system. This saves effort, ensures consistency, and simplifies changes.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

AUGUST 28, 2008

Key functions include landing pages, data capture surveys, and trigger-based personalized email. Key functions including lead scoring, surveys, data enhancement, lead assignment, and CRM integration. May include channels such as direct mail, call center, and online chat. Automated followup: automatically respond to inquiries.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

MAY 12, 2009

Eloqua Senior Vice President Paul Teshima, who is in charge of post-sales support, said the new program includes system configuration, CRM data integration, setting up an email template, landing page, three-touch lead nurturing program and a lead scoring discussion.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

MARCH 18, 2009

It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. MarketingView can pull revenues from the CRM opportunity records, pretty much the same as other demand generation systems. MarketingView is no exception. ROI reporting. MarketingView does both.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

DECEMBER 26, 2014

They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components. Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. Marketers who want to build their own content are also covered.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. In other words, although GreenRope describes itself as “CRM and marketing automation,” it actually extends beyond those functions to manage activities throughout the business.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors. One quirk is that the system reacts to all event-based triggers, rather than following a single branch within a workflow. Integration with other CRM systems is due soon.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 16, 2017

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. In fact, CRM and marketing automation are feeder systems to CDPs, so you could argue it’s logically impossible for the same system to be both.

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168

Customer Experience Matrix

MAY 6, 2010

Pages can be built with Genoo’s free standard design templates or clients can pay Genoo $500 for a custom template. Submission can also trigger a confirmation email, send the visitor to a confirmation Web page, and send an alert email to company staff. Each lead can be tagged with multiple lead types. So far so good.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 14, 2009

Capturing detailed information with such systems involves much more than adding one code snippet to a shared page template. A page view can also trigger actions including test execution, personalization, data updates, parameter setting, sales alerts, and calls to external scripts.

Work Management 120

Work Management Marketing Management Marketing Automation Services Analytics 120

Customer Experience Matrix

MARCH 2, 2009

In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. Share marketing assets across campaigns Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 0 1 1 1 Live templates for asset frames.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120