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Report: Most Marketers Only ‘Somewhat Satisfied’ with Existing CRM Solutions

KoMarketing Associates

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using. Refining the Customer Experience with Marketing Data.

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Top Lead Generation Statistics for 2018

Zoominfo

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. B2B Lead Generation Statistics: Successful Tactics. B2B Lead Generation Statistics: The Challenges. Keep reading.

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51 Career-Changing Sales Productivity Statistics

Zoominfo

Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! The most popular sales tools include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence ( source ). Technology and Process.

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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. With the arrival of big data, a term that epitomizes the massive, complex datasets generated in the digital era, the landscape of CRM has undergone a transformative shift.

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35+ Statistics About Dirty Data

Zoominfo

Here are 36 statistics about dirty data that highlight the importance of database maintenance. The Situation: 67% of businesses rely on CRM data to segment and target customers. The post 35+ Statistics About Dirty Data appeared first on ZoomInfo Blog. Still not convinced? Let’s look at the consequences of inaccurate data.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

A CRM system is believed by 84% of companies to be beneficial in determining the quality of leads ( source ). Lead Generation Statistics: Key Takeaways There you have it, the most important B2B lead generation statistics to guide your future lead generation efforts. Ready to learn more? Keep reading.

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Future of B2B Marketing: Insights and Statistics

Data Cleaning/CRM Appending

Companies now need […] The post Future of B2B Marketing: Insights and Statistics appeared first on BizProspex. Moreover, the coming of the Covid-19 pandemic changed the B2B marketing scenario, with physical interactions and face-to-face meetings taking a massive setback.