Vidyard

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Chalk Talks: Using Video Analytics for Smarter Selling

Vidyard

Tracking Marketing Videos in your CRM. When you use a tool like Vidyard, you’re actually able to automate all this and then pass this information into your marketing automation platform and CRM so that you’re effectively building a history of that lead’s viewership behavior. So how do you get started?

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What The Best Marketing Videos Have in Common With Must-See TV

Vidyard

In other words, they take a customer relationship management (CRM) approach to growing their following. The data comes from CRM, and the videos become a critical tool in helping sales and marketing organizations reach customers in a more personalized way. Using CRM and video tactically may be one way to start.

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8 Opportunities for Improvement Your Webinar Data is Dying to Tell You About

Vidyard

As HubSpot points out , if you’re looking for higher quality leads as opposed to more leads, you need to dive into your buyer personas, and understand the kinds of questions you can use to segment leads. If your platform excels with CRM users, ask what CRM your attendees are using. Be ready with follow-up content.

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Joe Gelata: Opportunities for marketers using marketing automation and video

Vidyard

Seeing as 61% of marketers are now using marketing automation and 93% of B2B marketers are creating content marketing resources from scratch, I wanted to learn more about how incorporating a MAP with your video content can drive ROI.

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Why Top EMEA Marketers Are Ready To Adopt Marketing Automation

Vidyard

A MAP can help you organize and manage those complex and time-consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads Content marketing that helps leads progress along the funnel and convert to sales Email campaigns to generate engagement, nurture prospects, and (..)

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

5: Optimize Support with CRM Integration and Video Analytics 3.5.1 Support CRM Integration 3.5.2 Easily segmenting the most engaged leads so that your teams can better prioritize their time by following up with key contacts. The Stats on How Teams Use Customer Service Videos 3. 1: Build a Video Knowledge Base 3.1.1

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Jill Rowley: Why attaching identity to video viewership is key to video marketing ROI

Vidyard

We couldn’t agree more that understanding who watched which videos and for how long is a massive breakthrough in being able to segment, score, and nurture leads and is powerful insights to deliver over to your sales organization through your CRM. Enjoy and stay tuned to more from Jill!

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