Sales Engine
FEBRUARY 25, 2016
Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.
Sales Engine
FEBRUARY 25, 2016
Your CRM Should Start Giving You an Indication Customer relationship management (CRM) software such as Salesforce consolidates all customer information into one database, from personal data to purchase history. The key is to build content in multiple formats that work with the media channels you’ve chosen as distribution networks.
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Sales Engine
MARCH 31, 2016
In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. What is Contextual Content?
Sales Engine
JUNE 9, 2016
Because your end goal is actually for someone to fill out the form for access to your gated asset, all of your blog posts, articles, and early stage videos should address individual segments of the overarching pain point.
Sales Engine
AUGUST 14, 2015
CRM integration, database management and segmentation, marketing automation) And last, but not least, you have to manage them. (content strategists, managing editors, blog writers, white paper writers, copy editors) Designers? landing pages, infographics, email templates, page layouts) Videographers?
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