Lattice

MARCH 16, 2016

But smart teams understand that better segmentation is the key to B2B sales and marketing success. Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. web technologies or technologies used behind the firewall) and firmographic data (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). We’ve found that companies that drive outsized success using an account-based strategy are executing at scale across multiple target markets. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

JUNE 14, 2016

Accelerate sales by providing deep insights gathered from millions of data sources, and populate that data within CRM dashboards. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns. So what are some of the key ways that scaling your ABM program can support growth?

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

SEPTEMBER 21, 2016

By using predictive marketing and sales to create a complete customer persona, marketers are able to take that data and create hyper-targeted segments and orchestrate personalized marketing across multi-channels, including through the sales team. Poor conversion: This is yet another huge pain point that predictive analytics alleviates.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

MARCH 22, 2016

Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Let me talk a little bit about what predictive analytics brings to the table. They bring several capabilities to bear. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

MARCH 21, 2016

Predictive analytics platforms provide the data and insights needed to execute on the sophisticated segmentation and personalization required for successful ABM programs. Let me talk a little bit about what predictive analytics brings to the table. They bring several capabilities to bear. 360 Degree view of your prospects and customers.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100

Lattice

OCTOBER 5, 2016

For 90% of our deployments, these “external signals” are much better predictors than signals derived from CRM or Marketing automation alone. Black box algorithms may work in the SMB segment but don’t work as well in the Enterprise. Each of these signals is fed into predictions of future purchases.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190