Biznology

FEBRUARY 2, 2015

They are creating offers targeted to their key segments and they are using analytics to choose the winners and their roadmap for 2015 shows how they integrate MAT (that’s cool-talk for marketing automation) with their CRM system (that’s cool-talk for, uh, a CRM system). This is not your father’s A/B testing.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

AUGUST 26, 2016

If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. and countless other “metrics” by which you can segment your market provide key insights into sales patterns. Customer data is one of the most important parts of your business success. How should you collect it?

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Biznology

SEPTEMBER 11, 2014

Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held in accounting. Segment and sub-segment the market.

Work Management 80

Work Management Marketing Management B2B Multi-Channel 80

Biznology

DECEMBER 9, 2016

Use your CRM to sort and segment your customer base. Test communication to hit your target audience. To gauge your audience response and consider, “Am I connecting with my customers enough?” you must watch your analytics and measure your responses. Find commonalities—by demographics, by purchases or based on your interactions.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

DECEMBER 31, 2014

The data points are available today, and can be harnessed for what Weghorst calls “hyper segmentation.” Recently, a gaggle of new companies—like eGrabber and Social123—are experimenting with ways to bring social media data into CRM systems and marketing databases, to populate and enhance customer and prospect records. Near an airport?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

JANUARY 30, 2015

Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 20, 2015

Marketing automation tools, CRM systems, and well-disciplined sales teams can all help narrow the gap between reality and what your metrics measure. Not only does this give us a sense of its value in terms of outcomes, but we can also use that information to adjust the content we focus on for various audience segments.

Process 80

Process Content Marketing Content Budget Programs 80

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. But don’t stop there.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

AUGUST 19, 2015

At the end of most trade shows, a large number of booth visitor’s badges have been scanned, and some information may even have been recorded in a CRM system (or other method) to record potential leads. From this profiling step, a separation of your best potential market segments can be accomplished. Don’t Spin Your Wheels.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

AUGUST 20, 2014

While these only measure whether the customer called, not whether they converted, you can marry this data with your POS or CRM data (or, frankly, pencil and paper tracking by your sales staff), to determine what percentage of calls were sales-related vs. customer support, scheduling, directions, or some other activity. Conclusion.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

MARCH 19, 2018

The sales teams understand the value of inputting as much customer information as possible into their CRM database because the more marketing knows about a customer, the more personally they can be engaged. That data is used for segmentation, campaign design and even personalization.

Digital Transformation 164

Digital Transformation Lead Ranking Lead Scoring Enterprise Management 164

Biznology

APRIL 13, 2020

Most events are organized around specific industries, products or functions, and conveniently, these are exactly the topics by which intent data is segmented. Your staff can use it on their own phones to scan badges or business cards, and send the data along to your CRM for analysis.

Trade Show 163

Trade Show Product Planning Intent Data 163

Biznology

SEPTEMBER 9, 2016

That means integrating it with your email marketing, social media, and CRM platforms. Design your site to meet the needs of your most important audience segments – individually. Of course, that means doing the work to identify each segment’s pain points and the content they’ll find most compelling.

Marketing Websites 80

Marketing Websites Effectiveness Top of Funnel Ideal Customer Profiles 80

Biznology

DECEMBER 15, 2015

While I believe going mobile was not a choice over the last couple years — because of Google — it seems to me that the same sort of A/B testing and segmentation that people have been using for their email newsletters is now becoming affordable and accessible not only on the email list level but even at the website level.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

AUGUST 24, 2016

Next, prepare a detailed analysis of each segment you are trying to understand or communicate with. Most companies are targeting a variety of audience segments, based on such variables as customer product needs and customer profitability. . · Omni-channel messaging. The data product. Considerations. Consulting. Technologies.

Marketing Management 80

Marketing Management Vendors SIC B2B 80