Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. Does your company have a Facebook group?

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Anything Goes Marketing

SEPTEMBER 20, 2008

If you are using a CRM with a campaign component, set up a campaign that is specific to your lead nurturing efforts (you may need several campaigns based on the number of programs you are running). For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.

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Anything Goes Marketing

APRIL 5, 2009

Some organizations use welcome email campaigns to gain additional information on the registrant for better segmentation – something we call “progressive disclosure”. These types of campaigns can be triggered by: -Sales reps entering leads into a nurturing program via a trigger in your Customer Relationship Management (CRM) database.

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Anything Goes Marketing

MAY 17, 2009

@megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Process drives productivity - start with process then implement technology.

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