sales CRM Related Topics 
The Effective Marketer
JUNE 1, 2012
Step 1: Sales and Marketing Alignment and Documentation. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. If not, stop what you are doing and meet with the sales leadership. Step 6: CRM Integration.
The Effective Marketer
NOVEMBER 6, 2012
The VP Sales doesn’t need a new CRM system, he needs a better way to keep in touch with current opportunities and gain better visibility into the pipeline. What do buyers want? Try this: A. The CFO doesn’t want another financial management system, she wants month-end closings to happen faster and without errors.
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The Effective Marketer
DECEMBER 8, 2010
It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. Some of the issues discussed were: Who manages and who owns the CRM system in your organization? What is the hand-off process with sales?
The Effective Marketer
JUNE 29, 2011
Establish a service level agreement with sales. Enter all leads into a CRM system for Sales follow-up. Hold a post-mortem review with Sales and Marketing. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. A few more tips.
The Effective Marketer
MARCH 22, 2012
There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation).
The Effective Marketer
JULY 30, 2012
Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. The video roundtable below from CRMSoftware.tv, What Colleges Should Be Teaching Marketing Majors , is worth watching and reflecting upon.
The Effective Marketer
APRIL 10, 2012
There are landing pages, thank you pages, linking all to a CRM system and ensuring you are capturing leads and nurturing them. It doesn’t need to be an “offer” like in sales promotion, it could simply be a piece of content that you download or watch online. All of these combined will influence well your email will perform. No worries.
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