Marketing Interactions

NOVEMBER 15, 2021

You eagerly check your CRM to see who’s engaging…BUT the contacts related to the account are dormant. Either way, you’ll have valuable insights to share with your sales reps when you ask them to reach out to gauge where they are. This account is in market! Then you see that five people from the account have shown interest.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Marketing Interactions

MARCH 7, 2022

So, if pricing is the predominant reason in your CRM, talk to your reps. In fact, a mix makes your podcast more impactful and less of a blatant sales effort. In the hundreds of persona interviews I’ve conducted over the years; price is very seldom the reason for a lost deal. Culture mismatch is more likely.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

APRIL 14, 2019

Invite Sales to Step into Existing Conversations. Whether your buyer is engaging with your content or your sales rep, the expectation is a continuous conversation. When you orient your content-driven conversations to problem-to-solution journeys, it’s easy to enable sales to step into that conversation without a hiccup.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86