sales CRM Related Topics 
LeadSloth
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. Social CRM. CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.
LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of CRM. Strong Features of CRM.
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LeadSloth
SEPTEMBER 8, 2010
Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What if you’re choosing a CRM system today?
LeadSloth
MARCH 8, 2010
Today I’m at the Sales 2.0 I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0
LeadSloth
MAY 25, 2010
Marketing & Sales Belong Together. More and more I’ve come to believe that great marketing initiatives go bad if marketing and sales don’t have a productive relationship. A Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated.
LeadSloth
AUGUST 26, 2010
Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. And because it’s synced with the CRM, all this info is also available to the sales people. Collaboration. Social Media Monitoring.
LeadSloth
FEBRUARY 10, 2010
You need to link marketing automation to CRM so you can link campaigns to sales opportunities. SiriusDecisions did a lot of work here by defining the demand generation waterfall model: Inquiries > Marketing Qualified Leads > Sales Accepted Leads > Sales Qualified Leads > Won Business. Revenue Metrics.
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