Remove sales

KoMarketing Associates

article thumbnail

Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

article thumbnail

94% of B2B Companies See Sales and Marketing Improve from Data Quality Investments

KoMarketing Associates

About 94% reported that their sales and marketing performance has improved as well. Out of the companies that decreased their investment in data quality, 100% saw no improvement in sales or marketing performance, and 75% actually saw a decline.

B2B Sales 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

KoMarketing Associates

Validity recently published “The State of CRM Data Management” report, and statistics indicated that 27% of marketers report that bad data costs them 10% or more in lost revenue annually. Approximately 92% of respondents stated that their CRM and the data in it is “important” or “very important,” highlighting the need for better data hygiene.

article thumbnail

Content Marketing and Sales Alignment: 5 Mutual Benefits

KoMarketing Associates

When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another. Topic Generation. Lead Generation.

article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. If you don’t have anyone to sell or market to, sales plummet. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours.

article thumbnail

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond. The most effective way to do that is to use hidden fields to pass more data into the CRM. When you send all this information along to your CRM, you can also include these referral tracking parameters. Let me explain.

Tactics 120
article thumbnail

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. HubSpot is a CRM platform widely used by B2B marketers. LinkedIn, Twitter. LinkedIn , Twitter.