Remove sales

B2B Marketing Traction

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I’m Dreaming of a New CRM System

B2B Marketing Traction

In 30 years of sales and marketing I’ve dealt with a lot of CRM (Customer Relationship Management) systems. ” And I dreamed out loud – that there must be a photo oriented, drag and drop, voice activated CRM system. Do you know of such an automated, easy-to-use CRM system? I’m tired. Engagement.

CRM 100
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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

Pros of using LinkedIn for Customer Relationship Management (CRM). If you don’t have a CRM system that you use now, and you understand the benefits of building your LinkedIn presence, using LinkedIn’s contact information features might be a good idea. Cons of using LinkedIn for Customer Relationship Management (CRM).

Linkedin 100
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CMOs Need to Up Their CRM Database Game

B2B Marketing Traction

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Now more than ever, marketing needs to work with sales to maintain an accurate customer relationship management (CRM) system that will serve both departments as they nurture prospective customers through the buying cycle.

CRM 100