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ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

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A Guide to Marketing Automation

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Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. In order to be successful, your company will need to take a collaborative approach to implementation.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.

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A Guide to Marketing Automation

Zoominfo

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams Prior to getting started, discuss your collective goals and outline any new responsibilities. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. List-building partners – an easy way to supplement your data and add it to your contact profiles in your CRM. ReachForce. Where can you find contacts and enrich your existing database?

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How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

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In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. To conclude the meeting, review shared dashboards in your CRM to evaluate each team’s progress towards your goals and KPIs. The truth is, sales and marketing teams can’t function without each other.

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The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. This information is found from a variety of sources, including: Your CRM data. Number of locations. Technographic information. Current coverage of key decision-makers.