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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

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Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. ” He says there is similarity today to CRM and ERP purchasing 15 and 20 years ago: “It’s the same thing.

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