The Risks of Over-Reliance on Late-Stage Content
The Point
MAY 17, 2021
Conversely, engaging solely with late-stage prospects likely means the buyer has already formed an opinion of your brand, or established his/her purchase criteria, absent any guidance or influence from you.). In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.
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