ANNUITAS
MARCH 11, 2014
We are in the business of collecting data, and there needs to be an understanding of the true value of each recorded interaction throughout every separate stage of their purchase journey. . Less than 30% rate themselves as “best-in-class” when it came to the use of their technology purchases.
ANNUITAS
JANUARY 31, 2024
When done correctly, go-to-market programs enable brand momentum and deliver long-term growth — maximizing customer lifetime value. “It’s not a purchase you’re after — it’s a lasting customer relationship,” explains Forrester analyst Craig Moore. Effective go-to-market programs revolve around two objectives: 1.)
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ANNUITAS
OCTOBER 1, 2020
Technology is not a solution, yet the 8,000+ current ‘martech’ software vendors out there convince companies every day that by purchasing their software, they will be able to achieve ‘best-in-class’ sales and marketing results. The so-called ‘ABM’ vendors are perhaps one of the worst offenders here. You need more.
ANNUITAS
FEBRUARY 12, 2013
Read today’s post for Software Advice from Carlos Hidalgo @cahidalgo CEO and Principal, ANNUITAS. Do your marketing and sales departments align to your buyers’ purchase cycle? This led to fields being renamed in the CRM and Automation systems and a better alignment across the board. All of this must align to Buyer 2.0–a
ANNUITAS
AUGUST 19, 2010
While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our lead management issues. A B2B marketing organization is excited because they just purchased a new marketing automation system. Marketing Automation Technology.
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