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APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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OCTOBER 6, 2023

Key Advantages of SMS Marketing There is no doubt that SMS messaging is an attractive communication channel for businesses across industries, from manufacturing to banking to software. Personalization Used in connection with CRM and marketing automation, your text messages can make a big impact with personalization.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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OCTOBER 2, 2023

Marketing automation for financial services makes achieving meaningful results from your SEO efforts easier by creating pathways for customers to gradually move along the customer journey toward a purchase or account. Use cases abound. You can use automation to enroll new leads in nurture campaigns that send educational content over time.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195