Tony Zambito

MAY 11, 2011

.  We look at opportunities via company name, whether they are Global 2,000 or Fortune 500, deal size potential, and other few factors that likely make up segmentation.    Usually a component of this effort is the target role and title you’ve got neatly pegged into a sales automation or CRM application. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

OCTOBER 27, 2010

Recently, I had an engaging conversation with Lauren Carlson, a CRM Analyst with   Software Advice , as well as read her article Tailwinds for Marketing Automation Software posted on The Software Advice Blog.  Image via Wikipedia.

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

APRIL 15, 2010

  They crept their way into sales methodologies, CRM, marketing, market research, and etc.    They have served their purpose in looking at demographics, psychographics, customer purchasing data, geographic concentrations, and other characteristics.  

Buyer Personas 100

Buyer Personas Rules Television marketing Psychographics 100

Tony Zambito

APRIL 2, 2011

Missing Segments : you are reading all the industry reports and you read about segments that are using your product or service – and you ask – why are we not selling in this segment?  In-house and Purchased Reports :  you have globs and globs of those “thud” reports from every angle possible. 

Buyer Personas 100

Buyer Personas Trade Show Buzz Social Networks 100