Remove CRM Remove Purchase Remove ROAS Remove Segmentation
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How to choose third-party data segments based on your campaign’s goals

Choozle

When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase habits, demographics, and much more. Your goals will have a direct impact on the size of the segment you want to use. Goal: Drive Purchases.

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How To Optimize Your Landing Page For Better PPC

Unbounce

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. For example, when you’re shopping online and leave a website before purchasing the items in your cart, the brand receives an “abandoned cart” notice. Subway: Eat Fresh.

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16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP!

Outgrow

Providing more concise and efficiently segmented data. Thus, helping you stay on top of your ROI and ROA budgets. Product pages, shipping options, CRM system, tax-rate calculator, etc. . But now they provide other services including marketing automation and segmentation features. . This predicts general customer behavior.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

As an example, if your business goal is to achieve a monthly ROAS of 150%, revenue should be a part of your optimization metric, meaning you would increase bids on keywords generating more revenue, and decrease bids on keywords generating less revenue. you want to spend x amount monthly for someone to purchase your game).

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

Customer Lifetime Value is the summation of the average transaction amount of a customer, his annual purchase frequency, and the expected years of relationship. This refers to the average value of each purchase made in your store. Offer free shipping on purchases exceeding a bare minimum amount. 6) Average Order Value.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

Your keywords drive impressions, they drive ad-clicks, they drive conversions… and hopefully repeat purchases! When all the conversion data (whether immediate click-to-sale, or LTV from latent and repeat purchases) is used to model a highly accurate keyword value, then acting in a “data driven” way naturally follows. So glad you asked!

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

In terms of online-to-offline conversions, Google recently announced In-Store Purchases metrics, which anecdotally allow users to research and purchase items in less than 30 seconds, due in part to the fact that in the US, for 70% of all online credit and debit card transactions, purchaser information is already on file with Google.