LeadSloth
SEPTEMBER 8, 2010
Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. What if you’re choosing a CRM system today?
LeadSloth
NOVEMBER 16, 2009
In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. Strong Features of CRM. Strong Features of CRM.
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LeadSloth
MAY 25, 2010
But since then too little progress was made: the product was good, but their marketing was lagging behind. More and more I’ve come to believe that great marketing initiatives go bad if marketing and sales don’t have a productive relationship. Enterprise-Ready Product. The result: not enough new customers.
LeadSloth
FEBRUARY 10, 2010
You need to link marketing automation to CRM so you can link campaigns to sales opportunities. Part of the data you need comes from your website and partly it is from your CRM system. Just hook it up to your Marketing and CRM databases, and do your analysis. Revenue Metrics. Step 2 is to tie campaigns to revenue. What I Want.
LeadSloth
JULY 12, 2010
Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.
LeadSloth
NOVEMBER 16, 2010
Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Another company was pulling revenue information from their billing system into the CRM system. Lead Nurturing Based on Product Usage. Many of them have trial programs, so potential clients can try the product before they buy.
LeadSloth
AUGUST 24, 2009
In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ). However, if growth has stalled because you’re selling the wrong products to the wrong people, Marketing Automation will not help. Selling Simple Products. No Interesting Content.
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